Boosting User Engagement with Reservation Integration
Role: Sr. Product Designer
Type: Desktop, Mobile, App
Responsibilities: Research, Design, Testing
Securing a reservation can make or break your evening, especially in New York City. The collaboration between The Infatuation and OpenTable effectively addressed this challenge, significantly boosting user engagement and retention.
Boosting User Engagement with Reservation Integration
Role: Sr. Product Designer
Type: Desktop, Mobile, App
Responsibilities: Research, Design, Testing
Securing a reservation can make or break your evening, especially in New York City. The collaboration between The Infatuation and OpenTable effectively addressed this challenge, significantly boosting user engagement and retention.
Boosting User Engagement with Reservation Integration
Role: Sr. Product Designer
Type: Desktop, Mobile, App
Responsibilities: Research, Design, Testing
Securing a reservation can make or break your evening, especially in New York City. The collaboration between The Infatuation and OpenTable effectively addressed this challenge, significantly boosting user engagement and retention.
Boosting User Engagement with Reservation Integration
Role: Sr. Product Designer
Type: Desktop, Mobile, App
Responsibilities: Research, Design, Testing
Securing a reservation can make or break your evening, especially in New York City. The collaboration between The Infatuation and OpenTable effectively addressed this challenge, significantly boosting user engagement and retention.
Background
The Infatuation could not only position itself as a platform for dining exploration via reviewed spots but also as a reliable solution for securing reservations, ensuring a seamless end-to-end journey for their users.
Business Need
Ensure a seamless user journey from browsing and discovering a restaurant to securing a reservation.
Use Goal
Enable users to view available times and secure a reservation without leaving for another site.
Background
The Infatuation could not only position itself as a platform for dining exploration via reviewed spots but also as a reliable solution for securing reservations, ensuring a seamless end-to-end journey for their users.
Business Need
Ensure a seamless user journey from browsing and discovering a restaurant to securing a reservation.
Use Goal
Enable users to view available times and secure a reservation without leaving for another site.
Background
The Infatuation could not only position itself as a platform for dining exploration via reviewed spots but also as a reliable solution for securing reservations, ensuring a seamless end-to-end journey for their users.
Business Need
Ensure a seamless user journey from browsing and discovering a restaurant to securing a reservation.
Use Goal
Enable users to view available times and secure a reservation without leaving for another site.
Background
The Infatuation could not only position itself as a platform for dining exploration via reviewed spots but also as a reliable solution for securing reservations, ensuring a seamless end-to-end journey for their users.
Business Need
Ensure a seamless user journey from browsing and discovering a restaurant to securing a reservation.
Use Goal
Enable users to view available times and secure a reservation without leaving for another site.
Research
Through user interviews, I learned that reservations are crucial for users, who often refresh the site early in the morning or late at night in hopes of securing one.
Research
Through user interviews, I learned that reservations are crucial for users, who often refresh the site early in the morning or late at night in hopes of securing one.
Research
Through user interviews, I learned that reservations are crucial for users, who often refresh the site early in the morning or late at night in hopes of securing one.
Research
Through user interviews, I learned that reservations are crucial for users, who often refresh the site early in the morning or late at night in hopes of securing one.
The Infatuation Users
Social Sarah
Considers Eating as a Social Activity
Looking for: Fun activities and experiences to share with friends
Gourmand Gabi
Considers themselves as a Food Expert
Looking for: Food quality, novelty, trendiness, uniqueness
The Infatuation Users
Social Sarah
Considers Eating as a Social Activity
Looking for: Fun activities and experiences to share with friends
Gourmand Gabi
Considers themselves as a Food Expert
Looking for: Food quality, novelty, trendiness, uniqueness
The Infatuation Users
Social Sarah
Considers Eating as a Social Activity
Looking for: Fun activities and experiences to share with friends
The Infatuation Users
Social Sarah
Considers Eating as a Social Activity
Looking for: Fun activities and experiences to share with friends
Gourmand Gabi
Considers themselves as a Food Expert
Looking for: Food quality, novelty, trendiness, uniqueness
Research Takeaways
01
Without a reservation, securing a table was unlikely, especially in New York City.
02
Most users planned ahead, some sought immediate availability rather than planning ahead.
03
Once users found a dining spot, they left and searched for reservations on other platforms.
Research Takeaways
01
Without a reservation, securing a table was unlikely, especially in New York City.
02
Most users planned ahead, some sought immediate availability rather than planning ahead.
03
Once users found a dining spot, they left and searched for reservations on other platforms.
Research Takeaways
01
Without a reservation, securing a table was unlikely, especially in New York City.
02
Most users planned ahead, some sought immediate availability rather than planning ahead.
03
Once users found a dining spot, they left and searched for reservations on other platforms.
Research Takeaways
01
Without a reservation, securing a table was unlikely, especially in New York City.
02
Most users planned ahead, some sought immediate availability rather than planning ahead.
03
Once users found a dining spot, they left and searched for reservations on other platforms.
Phase One Strategy
While integrating OpenTable alone wouldn't address all user issues, adding a button that directs users to the reservation site was an essential first step in alleviating these challenges. We anticipated further partnerships, and I designed the initial phase with the vision that reservations would expand to include additional platforms.
Phase Two Strategy
Phase Two leveraged OpenTable’s directory API to offering additional options for users to filter on The Infatuation platform.
My Role
Throughout the project, the design underwent multiple rounds of critiques from both design and development teams. I created prototypes and set up usability testing across web, mobile, and app platforms. I documented the results of these tests and shared them with the team, making improvements to the design based on real user feedback. Additionally, I collaborated with the Legal team to create documents necessary for obtaining sign-off from OpenTable and other stakeholders, ensuring open communication and a continuous feedback loop throughout the project.
Phase Two Strategy
Phase Two leveraged OpenTable’s directory API to offering additional options for users to filter on The Infatuation platform
.
My Role
Throughout the project, the design underwent multiple rounds of critiques from both design and development teams. I created prototypes and set up usability testing across web, mobile, and app platforms. I documented the results of these tests and shared them with the team, making improvements to the design based on real user feedback. Additionally, I collaborated with the Legal team to create documents necessary for obtaining sign-off from OpenTable and other stakeholders, ensuring open communication and a continuous feedback loop throughout the project.
Phase One Strategy
While integrating OpenTable alone wouldn't address all user issues, adding a button that directs users to the reservation site was an essential first step in alleviating these challenges. We anticipated further partnerships, and I designed the initial phase with the vision that reservations would expand to include additional platforms.
Phase Two Strategy
Phase Two leveraged OpenTable’s directory API to offering additional options for users to filter on The Infatuation platform.
My Role
Throughout the project, the design underwent multiple rounds of critiques from both design and development teams. I created prototypes and set up usability testing across web, mobile, and app platforms. I documented the results of these tests and shared them with the team, making improvements to the design based on real user feedback. Additionally, I collaborated with the Legal team to create documents necessary for obtaining sign-off from OpenTable and other stakeholders, ensuring open communication and a continuous feedback loop throughout the project.
Phase Two Strategy
Phase Two leveraged OpenTable’s directory API to offering additional options for users to filter on The Infatuation platform.
My Role
Throughout the project, the design underwent multiple rounds of critiques from both design and development teams. I created prototypes and set up usability testing across web, mobile, and app platforms. I documented the results of these tests and shared them with the team, making improvements to the design based on real user feedback. Additionally, I collaborated with the Legal team to create documents necessary for obtaining sign-off from OpenTable and other stakeholders, ensuring open communication and a continuous feedback loop throughout the project.
Phase Two Strategy
Phase Two leveraged OpenTable’s directory API to offering additional options for users to filter on The Infatuation platform
.
My Role
Throughout the project, the design underwent multiple rounds of critiques from both design and development teams. I created prototypes and set up usability testing across web, mobile, and app platforms. I documented the results of these tests and shared them with the team, making improvements to the design based on real user feedback. Additionally, I collaborated with the Legal team to create documents necessary for obtaining sign-off from OpenTable and other stakeholders, ensuring open communication and a continuous feedback loop throughout the project.
Phase Two Strategy
Phase Two leveraged OpenTable’s directory API to offering additional options for users to filter on The Infatuation platform.
My Role
Throughout the project, the design underwent multiple rounds of critiques from both design and development teams. I created prototypes and set up usability testing across web, mobile, and app platforms. I documented the results of these tests and shared them with the team, making improvements to the design based on real user feedback. Additionally, I collaborated with the Legal team to create documents necessary for obtaining sign-off from OpenTable and other stakeholders, ensuring open communication and a continuous feedback loop throughout the project.
Key Results and Learnings
The Numbers
Within the first three months of launch, the feature attracted 30k monthly interactions.
Business Feedback
“I know it took a few extra hoops to jump through, but this is a game changer.” - Chase Travel Executive
What I learned
Users are deeply passionate about dining experiences and are more likely to engage and come back when reservation barriers are removed.
Key Results and Learnings
The Numbers
Within the first three months of launch, the feature attracted 30k monthly interactions.
Business Feedback
“I know it took a few extra hoops to jump through, but this is a game changer.” - Chase Travel Executive
What I learned
Users are deeply passionate about dining experiences and are more likely to engage and come back when reservation barriers are removed.
Key Results and Learnings
The Numbers
Within the first three months of launch, the feature attracted 30k monthly interactions.
Business Feedback
“I know it took a few extra hoops to jump through, but this is a game changer.” - Chase Travel Executive
What I learned
Users are deeply passionate about dining experiences and are more likely to engage and come back when reservation barriers are removed.
Key Results and Learnings
The Numbers
Within the first three months of launch, the feature attracted 30k monthly interactions.
Business Feedback
“I know it took a few extra hoops to jump through, but this is a game changer.” - Chase Travel Executive
What I learned
Users are deeply passionate about dining experiences and are more likely to engage and come back when reservation barriers are removed.
Let’s chat about the next big thing
I’m available for work
Get in touch
2024 © STEPHANIE DANIELS
Let’s chat about the next big thing I’m available for work
Get in touch
2024 © STEPHANIE DANIELS
Let’s chat about the next big thing
I’m available for work
Get in touch
2024 © STEPHANIE DANIELS
Let’s chat about the next big thing
I’m available for work
Get in touch
2024 © STEPHANIE DANIELS